MY STORY BRAND COM DRIVER

This is so important in today’s busy world, as we are constantly navigating distractions. Psychologist Jerome Bruner also discovered that when stories are used to communicate messages, people remember them 22x more than facts and figures alone. Furthermore, customers are 71% more likely to recommend brands with whom they have an emotional connection.

MY STORY BRAND COM DRIVER

When you find customers who share your values, there’s a much greater chance that they will be loyal to your brand.Ī Harvard Business Review study found that emotional connection is a significant driver of brand loyalty, and it is one of the best indicators of future customer value. Why Does Brand Storytelling Matter?īrand storytelling is used to explain your values and engage customers who share those values. Using brand storytelling, you can create a series of plot points and a rising action that generate an emotional connection between your brand and your target audience. What Is Brand Storytelling? What Is a Brand Story?Ī brand story is a summary of your company’s history, mission, purpose, and values, with a narrative structure that brings it to life. In this article, we'll discover what is a (powerful) brand story, why does your business need it, and which steps should you take to create one. We form connections between the stories and ourselves.This creates an incredibly powerful opportunity for companies looking to build deeper relations with their audience. They mentally transport us into new worlds. These companies all have one thing in common: they put storytelling at the heart of everything they do. When you are thinking about the greatest brand storytellers of all time, which ones come to mind?

My story brand com